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Majestic, the company behind citation flow, uses a web crawler to gather data from across the internet and create a massive index of webpages and their respective backlinks. This data is then used to calculate the citation flow score for each webpage. The algorithm considers factors such as the number of referring domains, the quality of those domains, and the number of backlinks from each domain. Citation flow can be used to compare the authority and influence of different webpages or websites within a specific industry. By analyzing the citation flow scores of competitors, website owners can identify potential opportunities for link building and outreach to improve their own SEO performance.

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